About AppFox
A small team with big ambitions. Our apps are making a real difference to some of the world’s biggest companies – and we’re just getting started.
2017
2017
Optimizer for Jira was launched
Our journey began with the launch of Optimizer for Jira which was developed by working closely with our Consultancy team.
2018
Expanding our portfolio of apps
After successfully launching Optimizer, we brought more apps to the marketplace addressing a number of important use cases for Confluence users; document approvals and data security.
2018
2019
2019
Two Trello Power-Ups were launched
After the success of building apps for Jira and Confluence, we turned our attention to the much loved Kanban tool, Trello. In 2019, we launched Approvals for Trello and Matrix for Trello to help teams transform the way they work in Trello!
2020
Workflows for Confluence was launched
We were early adopters of the cloud-first approach and in April 2020 Workflows for Confluence was launched as a cloud only product.
2020
2021
2021
The AppFox brand was born
In early 2021, we decided to spread our wings from the Automation Consultants company name and become our unique brand. AppFox was officially born!
2021
Promoted to Gold Atlassian Marketplace Partner
The fruits of our labor was starting to show and we were honored to be promoted to a Gold Atlassian Marketplace Partner.
2021
2021
2021
Our first product for monday.com was released
AppFox became one of the first software companies to build apps for monday.com with the launch of Approvals for monday.com.
2022
Promoted to Platinum Atlassian Marketplace Partner
After another incredible year, we were delighted to be promoted to a Platinum Atlassian Marketplace Partner, the highest tier that a company can be ranked.
2022
2023
2023
Winners of the App Innovator award
Our flagship app, Optimizer for Jira, won the 2022 App Innovator award by Atlassian. A testament to the incredible work of our team and an award we’re really proud of!
our founding company
Part of Automation Consultants
AppFox is a proud part of Automation Consultants, our founding company. Automation Consultants is a Platinum Atlassian Solution Partner with over 20 years’ experience in digital transformation and enterprise solutions.
By working closely with our friends at Automation Consultants, we’ve been able to bring best-in-class products to market that transform how teams use their Atlassian and monday.com tools.
Learn more about Automation Consultants >
Our Values
The north star on our road to success
Think like the customer
Our customers at the heart of everything we do and this mindset allows us to prioritize what really matters.
Seek to improve
What works today may not work tomorrow, so we challenge each other to find ways to improve in all areas; our products, customer service, and our skills as professionals and people.
Achieve together
Every win, no matter how big or small, deserves to be celebrated. There’s no better feeling than celebrating the success of our awesome teammates.
Embrace the journey
It’s important to embrace the ups and downs of the journey; from successes to failures. We would rather try something and learn from it, than never try at all.
Have fun, always
Whilst we spend a lot of time at work, it’s important we have fun along the way! It brings us closer together and helps improve what we can deliver for our customers.
Are you interested in joining AppFox?
Check out our open positions to see if there’s a role that’s right for you.
